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Designing the end-to-end experience for a digital-first product launch, all around giving customers more flexibility.

O2
O2 My Account page screens on mobile devices

Improving the omni-channel journey for technology products through rapid discovery, testing and iteration.

John Lewis & Partners
John Lewis & Partners product description page screens on laptop and mobile devices

Leading a full site re-design to allow flexibility for the longer term product roadmap and to improve online conversion.

Sky Protect
Sky protect quote builder page screens on laptop and mobile devices

Improving the My Account registration journey in order to increase the number of users who can self-serve online.

Domestic & General
Domestic & General account sign up page screen on mobile device

Visualising the customer journey to help with product development for a freelance banking service mobile app.

Coconut

An international website re-design for a sightseeing brand, to improve online awareness and conversion worldwide.

Big Bus Tours
Big Bus Tours find a bus stop screen on laptop device

Hi, I'm Angela.

I'm a product designer and UX lead, who uses data and insight to create great experiences.

Three logo
Big Bus Tours logo
Domestic & General logo
British Gas logo
John Lewis & Partners logo
BT logo
Virgin Media O2 logo
Cazoo logo
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